AI adoption & readiness
Helping leaders turn AI ambition into organisational capability: clear priorities, confident people, workable governance and practical routes to adoption.
The premise
Technology and strategy do not create transformation. People, leadership and systems do.
Voss Group works at the point where ambitious plans meet the reality of the organisation: competing priorities, different incentives, capability gaps and the everyday decisions that ultimately shape delivery.
What I do
The work begins after the strategy deck.
Focused support for organisations navigating change that is strategically important and operationally difficult.
Behaviour change for sustainability
Designing evidence-informed interventions that make more sustainable decisions easier to make, repeat and sustain in real settings.
Strategy & high-stakes facilitation
Creating the conditions for leadership teams to have the conversations that matter, make clear decisions and leave with ownership.
Leadership & organisational change
Supporting the human side of transformation: alignment, communication, capability and the everyday habits that determine whether change lasts.
Ways to work together
A useful next step is usually a small, well-framed one.
Engagements are designed around the decision or change in front of you, rather than a fixed consulting package.
Leadership workshop
A focused session to surface the real question, align the people who need to move together and decide what happens next.
AI readiness sprint
A practical look at where people, processes, leadership and governance need to be ready before AI adoption can take hold.
Behaviour-change diagnostic
An evidence-informed view of the barriers, cues and systems shaping the everyday behaviour your work depends on.
Mentoring conversation
Space to think clearly about a professional transition, a difficult decision or the next direction you want to take.
In the real world
Ideas are most useful when they travel.
Selected conversations, coverage and public work connecting research to the questions organisations and communities are already facing.
01
On air
BBC World Service · The Newsroom
A conversation on how small changes to real environments can support more sustainable everyday decisions.
Listen to the segment02
In the media
Daily Mail · Britain's ‘woke’ shower scientists
Coverage of research on how everyday shower habits and smart meters can help tackle water demand.
Read the article03
In print
Guiding pro-environmental behaviour
Published research on cognitive and behavioural interventions for sustainable food choices in hospitality.
Read the paper04
In public
Woke Scientists
An editorial platform for research, public conversation and the people working on the questions that matter.
Visit Woke ScientistsSelected experience
Work that brings the whole picture into view.
Experience across public-sector innovation, applied AI, behavioural science and global client partnerships informs a practical view of how organisations move.
AI policy, innovation & senior decision support
Contributed to cross-government AI and innovation work, translating evidence and emerging questions into practical briefings, recommendations and ideas for senior officials and decision-makers.
- AI policy
- Innovation
- Evidence to action
Applied AI workshops & capability building
Designed and delivered hands-on AI workshops for staff and students, combining critical evaluation with practical, prompt-based problem-solving across tools including personalised GPTs, Anara and NotebookLM.
- Facilitation
- AI literacy
- Capability
From behavioural insight to real-world intervention
Published research on cognitive and behavioural interventions for sustainable choices in hospitality, with a focus on how thoughtful design can support meaningful everyday change.
- Behavioural science
- Sustainability
- Research
Global client relationships & growth strategy
Built strategic relationships with global clients, brought client needs into product and service conversations, and contributed to senior-level commercial and planning discussions.
- Strategy
- Client partnerships
- Growth
About Sofie
A practitioner with a researcher's rigour.
I am an AI policy adviser for the UK Government and a PhD researcher at the University of Surrey. My work sits at the intersection of sustainable behaviour change, organisational innovation and the practical adoption of emerging technologies.
Alongside policy and research work, I bring experience in strategy, growth and senior client relationships. I am interested in making complex issues clearer, asking the questions that unlock movement, and helping people build the confidence to act.
PhD researcher in sustainable behaviour changeMSc in Organisational Innovation & EntrepreneurshipPublished in the Journal of Sustainable Tourism
Mentoring & coaching
The right conversation can change the shape of a career.
Alongside consulting, I offer selective career coaching and mentoring for people navigating their next role, a professional transition or a more intentional direction. Sessions can focus on career planning, CVs and LinkedIn, interviews, networking and professional confidence.
I am also open to advisory and board opportunities, and speaking or workshop engagements where a behavioural, AI and organisational-change perspective can be useful.
Start a conversation
Sofie Voss
Copenhagen · Barcelona · LondonContact
Let's make the next move a considered one.
Whether you are shaping an AI programme, navigating a leadership challenge or looking for a sharper route from strategy to implementation, I would be glad to hear what you are working on.